This season celebrates’s Bobby Abley’s passion for Brazil, where he had spent his summer last year. His collection was shown at London Collections: Men show space Victoria House.
With Rio De Janeiro as his back drop, Abley explore’s the Olympic host city’s darker paradise, Abley’s witty and playful slogans, prints and character cameos is one of his signature marks that has remained throughout his collections.
This season’s collections featured two characters the first being Donald Duck and the second being Jose Carioca from Disney’s 1942 Saludos Amigos which was premiered in Rio De Janeiro. To underpin his collection Abley takes inspiration from the colour, the dramatic landscape, the music, bright block colours and the bold prints.
Inspired by the challenges faced in the city, Abley works with two of Rio’s residents - Ygor Marotha a local artist whose work consists of creating slogan posters that spread messages of peace, love and hope.
Martha and Abley worked together on translating Abley’s most recognisable works to the catwalk ‘Amor, Amor, Amor’. Bobby Abley also works with a 13 year old called Igor Miranda who created one of the collection’s prints.
With some of the profits from these pieces, proceedings will be going into a saving account under Igor’s name, which will be available once Igor turns 18 and will help him with is higher education and will also be used towards education, health, social and civic cause which is part of the Brazil foundation.