It is day two of the London Collections: Men fashion Week and Astrid Andersen is about to present her collection.
This season she has named her collection ‘Intuition’, paying homage to her personal vision, creating that honest, authentic expressions and going beyond the status quo of referencing the world around us and look for inspiration.
Andersen has a passion for fabric research and development because of this she has created a ‘textile’ toolkit which has helped her to organically and emotively raise a collection piece by piece.
Andersen’s choice of fabric such as quilted nylon, fine-gage polyamide, luxury wools and a technical take on denim, was the main focus of this season’s collection.
The unexpected collaboration between Astrid Andersen and Linton Tweed proves that pushing menswear into new and exciting directions redefines the role of lace and fur in contemporary menswear and demonstrating how a man can present himself attractively today.
What makes the well balanced partnership with artisan Danish carpet makers Egetaepper, (who made the bespoke carpet for the runway) and the continued collaboration with Sophie Hallette lace is the need to push boundaries within their industry, and an inspirational starting point for this season’s collaboration.
By creating raised reflective silicone, high definition heat transfers and leather-like embossed external embellishments this is the sort of branding that Andersen continues to work on with Avery Dennison.
Astrid Andersen’s core philosophy is to create comfortable and confident looks which blurs the lines between the conventional and the contemporary.